CATCH UP ON RADIO NEWS

2024 Radio Line Up Changes 

100 years of Radio in Africa

“Radio is thriving across Africa. Exact figures are difficult to come by because audience research differs across countries. But studies estimate radio listenership to be between 60% and 80% of the continent’s 1.4 billion population.”

Learn More

SA Podcasting: Ready To Grow Up!

“Innovative, creative, world-class. Despite inherent challenges, local podcasters have built credible profiles and products – and are ready to take their offerings to the next level.” Says the article.

You know a medium is out of the starting blocks and setting the pace when it forms a guild.

Learn More

Lucky Number 13 for Ultimate Media.

Ultimate Media turns 13 this year! We’re proud and we’re full of gratitude.

Learn More

Park Advertising invests in Community Radio across the Country.

Learn More

60 Great Radio Ideas

Some of the local industry’s leading creative minds got together at Radio Days Africa 2021 to brainstorm 60 different ways to increase audience and revenue. Feast your eyes on these!

Learn More

SA’s first 3D audio commercial.

Ultimate Media produced SA’s first ”3D” radio ad for for Relicalm on Spotify & Wondery. ”3D” radio ads are produced in binaural 3D audio and are best experienced through headphones.

Learn More

How to integrate TikTok with Radio

Radio’s flexibility means that the new, hot platforms, the ones swaying the zeitgeist, can be easily absorbed.

See how Spur successfully integrated Spotify and Tik Tok into their radio campaign. 

Learn More

Jeremy Mansfield’s new venture and subscribe worthy Audio.

This week Jeremy Mansfield launched his own daily YouTube vodcast ‘Mansfield2Day’. In these vodcasts the ex-radio host, who left Hot 91.9 in February this year, talks about business, health and just about everything else with special guests each week. Time will tell if this ‘vodcast’ show format will work.

Learn More

So, your comms team wants to do a Podcast, what brands should know before hitting record.

The ‘podboom’ has happened and listeners, producers and brands are finally all ears.

And with big brands on board, comes bigger budgets and budgets mean expectations, so how can you as a brand ride this wave and get long term benefits?

Learn More

Gagasi & Heart FM leave MediaMark. Radio supports Mental Health & Apple to Monetise podcasts.

And you thought 2020 was one heck of a year! 2021 brings winds of change as Gagasi FM and Heart FM will be launching their own media solutions company under holding company MRC Media effective from 01 July 2021. The stations will utilise Mediamark as its Sales House until 30 June 2021.

Learn More

Is Radio still a good buy in SA and how presenters can make Radio advertising more effective.

According to Gordon Muller “media inflation in SA over the past 20 years… would seem to confirm the view that radio is not a good buy, or, at least, not a cost-efficient buy.”

We know radio has few rivals when it comes to effective advertising… but is it pricing itself out of the market?

Learn More

How to Elevate your Brand, the Relationship between Radio & Podcasting & The Launch of SoundInsights.

Why has voice marketing suddenly become so popular? Well, the broader world is rediscovering what those of us with radio backgrounds never forget – the power of the human voice. Paulo Dias explains.

Learn More

SABC Retrenchments, 5FM & YFM line up changes & John Perlman on Talk Radio in SA.

A traumatic few months for SABC staff came to a head this week with 621 staffers (including many big on air names) leaving the organisation.

Learn More

DJ Sabby leaves YFM, The Evolution of Radio & UK survey confirms increase in Radio Listening.

UK research shows how those working from home have saved money in the last year, have big spending plans and will seek to continue working from home once the restrictions are lifted.

Learn More

SABC Station Managers face Axe, Thando Thabethe joins 947, AME & US add to their Audio Offering.

The SABC retrenchment process gathered pace this week with the announcement that up to 12 station managers could lose their jobs. How this will impact on service delivery remains to be seen.

Learn More

The Branded Podcast Edition.

A branded podcast will not make money as a podcast, but it can make business sense. With this in mind, give your podcast a clear reason. Is it a CRM tool? A branding tool, a piece of internal communication? Or is it a smarter way to interact with your brokers or reps on the road?

Learn More

Why Brands Should Consider Their Own Podcasts.

Financial services brands have dominated the branded podcast industry over the past few years. With bigger budgets, resources, rolling content and built in audiences through mailing lists etc, it makes sense.

But how can brands from other sectors start making their own podcasts? Why should they? And the crucial question – how many listeners can you expect?

Learn More

Local Research Confirms Increase in Radio & Audio Consumption.

In the absence of the industry RAMS survey media planners are desperate for updated research on radio listening. What is particularly useful about the Primeconnect study is that it surveys listeners of various radio stations, not just those of Primedia. It also delves into consumption of digital audio. Radio, online and podcast listening are all up significantly while 81% of Gauteng listeners say they listen to radio from home.

Learn More

Primedia Broadcasting: Audioscape 1st Wave

Due to COVID-19, 2020 saw significant behavioural and media consumption changes. As a result, understanding consumer behaviour in the audio landscape became more important and research became pivotal in understanding the needs of listeners in a dynamic environment.

Melissa McNally – Consulting Specialist: Research: Primedia Broadcasting

Learn More

The latest Audio App Released and Spotify credits Podcast Popularity to Growth.

ClubHouse. It’s been called Twitter Through Audio. Users can listen in to conversations, interviews and discussions between interesting people on various topics – it’s just like tuning in to a talk show or a podcast but live and with an added layer of exclusivity.

And if Elon Musk likes it, who are we to argue?

Learn More

Audio Helps Brands Capitalise on Consumer Behaviour.

In the UK, since lockdown, 30% of commercial radio listeners claim to have tried a new brand, 25% higher than non-listeners.

No surprise given that, around the world (including in South Africa), people have been listening to radio for longer during Covid.

Learn More

Ultimate Media Celebrates 10 Years!

Happy 10th Birthday to us!

A decade in the business and still going strong.

We asked our Directors to share the story behind the company.

Learn More

100 years of Radio in Africa

“Radio is thriving across Africa. Exact figures are difficult to come by because audience research differs across countries. But studies estimate radio listenership to be between 60% and 80% of the continent’s 1.4 billion population.”

Learn More

SA Podcasting: Ready To Grow Up!

“Innovative, creative, world-class. Despite inherent challenges, local podcasters have built credible profiles and products – and are ready to take their offerings to the next level.” Says the article.

You know a medium is out of the starting blocks and setting the pace when it forms a guild.

Learn More

Lucky Number 13 for Ultimate Media.

Ultimate Media turns 13 this year! We’re proud and we’re full of gratitude.

Learn More

Park Advertising invests in Community Radio across the Country.

Learn More

60 Great Radio Ideas

Some of the local industry’s leading creative minds got together at Radio Days Africa 2021 to brainstorm 60 different ways to increase audience and revenue. Feast your eyes on these!

Learn More

SA’s first 3D audio commercial.

Ultimate Media produced SA’s first ”3D” radio ad for for Relicalm on Spotify & Wondery. ”3D” radio ads are produced in binaural 3D audio and are best experienced through headphones.

Learn More

How to integrate TikTok with Radio

Radio’s flexibility means that the new, hot platforms, the ones swaying the zeitgeist, can be easily absorbed.

See how Spur successfully integrated Spotify and Tik Tok into their radio campaign. 

Learn More

Jeremy Mansfield’s new venture and subscribe worthy Audio.

This week Jeremy Mansfield launched his own daily YouTube vodcast ‘Mansfield2Day’. In these vodcasts the ex-radio host, who left Hot 91.9 in February this year, talks about business, health and just about everything else with special guests each week. Time will tell if this ‘vodcast’ show format will work.

Learn More

So, your comms team wants to do a Podcast, what brands should know before hitting record.

The ‘podboom’ has happened and listeners, producers and brands are finally all ears.

And with big brands on board, comes bigger budgets and budgets mean expectations, so how can you as a brand ride this wave and get long term benefits?

Learn More

Gagasi & Heart FM leave MediaMark. Radio supports Mental Health & Apple to Monetise podcasts.

And you thought 2020 was one heck of a year! 2021 brings winds of change as Gagasi FM and Heart FM will be launching their own media solutions company under holding company MRC Media effective from 01 July 2021. The stations will utilise Mediamark as its Sales House until 30 June 2021.

Learn More

Is Radio still a good buy in SA and how presenters can make Radio advertising more effective.

According to Gordon Muller “media inflation in SA over the past 20 years… would seem to confirm the view that radio is not a good buy, or, at least, not a cost-efficient buy.”

We know radio has few rivals when it comes to effective advertising… but is it pricing itself out of the market?

Learn More

How to Elevate your Brand, the Relationship between Radio & Podcasting & The Launch of SoundInsights.

Why has voice marketing suddenly become so popular? Well, the broader world is rediscovering what those of us with radio backgrounds never forget – the power of the human voice. Paulo Dias explains.

Learn More

SABC Retrenchments, 5FM & YFM line up changes & John Perlman on Talk Radio in SA.

A traumatic few months for SABC staff came to a head this week with 621 staffers (including many big on air names) leaving the organisation.

Learn More

DJ Sabby leaves YFM, The Evolution of Radio & UK survey confirms increase in Radio Listening.

UK research shows how those working from home have saved money in the last year, have big spending plans and will seek to continue working from home once the restrictions are lifted.

Learn More

SABC Station Managers face Axe, Thando Thabethe joins 947, AME & US add to their Audio Offering.

The SABC retrenchment process gathered pace this week with the announcement that up to 12 station managers could lose their jobs. How this will impact on service delivery remains to be seen.

Learn More

The Branded Podcast Edition.

A branded podcast will not make money as a podcast, but it can make business sense. With this in mind, give your podcast a clear reason. Is it a CRM tool? A branding tool, a piece of internal communication? Or is it a smarter way to interact with your brokers or reps on the road?

Learn More

Why Brands Should Consider Their Own Podcasts.

Financial services brands have dominated the branded podcast industry over the past few years. With bigger budgets, resources, rolling content and built in audiences through mailing lists etc, it makes sense.

But how can brands from other sectors start making their own podcasts? Why should they? And the crucial question – how many listeners can you expect?

Learn More

Local Research Confirms Increase in Radio & Audio Consumption.

In the absence of the industry RAMS survey media planners are desperate for updated research on radio listening. What is particularly useful about the Primeconnect study is that it surveys listeners of various radio stations, not just those of Primedia. It also delves into consumption of digital audio. Radio, online and podcast listening are all up significantly while 81% of Gauteng listeners say they listen to radio from home.

Learn More

Primedia Broadcasting: Audioscape 1st Wave

Due to COVID-19, 2020 saw significant behavioural and media consumption changes. As a result, understanding consumer behaviour in the audio landscape became more important and research became pivotal in understanding the needs of listeners in a dynamic environment.

Melissa McNally – Consulting Specialist: Research: Primedia Broadcasting

Learn More

The latest Audio App Released and Spotify credits Podcast Popularity to Growth.

ClubHouse. It’s been called Twitter Through Audio. Users can listen in to conversations, interviews and discussions between interesting people on various topics – it’s just like tuning in to a talk show or a podcast but live and with an added layer of exclusivity.

And if Elon Musk likes it, who are we to argue?

Learn More

Audio Helps Brands Capitalise on Consumer Behaviour.

In the UK, since lockdown, 30% of commercial radio listeners claim to have tried a new brand, 25% higher than non-listeners.

No surprise given that, around the world (including in South Africa), people have been listening to radio for longer during Covid.

Learn More

Ultimate Media Celebrates 10 Years!

Happy 10th Birthday to us!

A decade in the business and still going strong.

We asked our Directors to share the story behind the company.

Learn More

Park Advertising invests in Community Radio across the Country.

The riots and looting that took place in July of this year affected so many businesses and livelihoods, but it also showed South Africa’s true colours of empathy, unity and resilience.

Learn More

60 Great Radio Ideas

Some of the local industry’s leading creative minds got together at Radio Days Africa 2021 to brainstorm 60 different ways to increase audience and revenue. Feast your eyes on these!

Learn More

SA’s first 3D audio commercial.

Ultimate Media produced SA’s first ”3D” radio ad for for Relicalm on Spotify & Wondery. ”3D” radio ads are produced in binaural 3D audio and are best experienced through headphones.

Learn More

How to integrate TikTok with Radio

Radio’s flexibility means that the new, hot platforms, the ones swaying the zeitgeist, can be easily absorbed.

See how Spur successfully integrated Spotify and Tik Tok into their radio campaign. 

Learn More

Jeremy Mansfield’s new venture and subscribe worthy Audio.

This week Jeremy Mansfield launched his own daily YouTube vodcast ‘Mansfield2Day’. In these vodcasts the ex-radio host, who left Hot 91.9 in February this year, talks about business, health and just about everything else with special guests each week. Time will tell if this ‘vodcast’ show format will work.

Learn More

So, your comms team wants to do a Podcast, what brands should know before hitting record.

The ‘podboom’ has happened and listeners, producers and brands are finally all ears.

And with big brands on board, comes bigger budgets and budgets mean expectations, so how can you as a brand ride this wave and get long term benefits?

Learn More

Gagasi & Heart FM leave MediaMark. Radio supports Mental Health & Apple to Monetise podcasts.

And you thought 2020 was one heck of a year! 2021 brings winds of change as Gagasi FM and Heart FM will be launching their own media solutions company under holding company MRC Media effective from 01 July 2021. The stations will utilise Mediamark as its Sales House until 30 June 2021.

Learn More

Is Radio still a good buy in SA and how presenters can make Radio advertising more effective.

According to Gordon Muller “media inflation in SA over the past 20 years… would seem to confirm the view that radio is not a good buy, or, at least, not a cost-efficient buy.”

We know radio has few rivals when it comes to effective advertising… but is it pricing itself out of the market?

Learn More

How to Elevate your Brand, the Relationship between Radio & Podcasting & The Launch of SoundInsights.

Why has voice marketing suddenly become so popular? Well, the broader world is rediscovering what those of us with radio backgrounds never forget – the power of the human voice. Paulo Dias explains.

Learn More

SABC Retrenchments, 5FM & YFM line up changes & John Perlman on Talk Radio in SA.

A traumatic few months for SABC staff came to a head this week with 621 staffers (including many big on air names) leaving the organisation.

Learn More

DJ Sabby leaves YFM, The Evolution of Radio & UK survey confirms increase in Radio Listening.

UK research shows how those working from home have saved money in the last year, have big spending plans and will seek to continue working from home once the restrictions are lifted.

Learn More

SABC Station Managers face Axe, Thando Thabethe joins 947, AME & US add to their Audio Offering.

The SABC retrenchment process gathered pace this week with the announcement that up to 12 station managers could lose their jobs. How this will impact on service delivery remains to be seen.

Learn More

The Branded Podcast Edition.

A branded podcast will not make money as a podcast, but it can make business sense. With this in mind, give your podcast a clear reason. Is it a CRM tool? A branding tool, a piece of internal communication? Or is it a smarter way to interact with your brokers or reps on the road?

Learn More

Why Brands Should Consider Their Own Podcasts.

Financial services brands have dominated the branded podcast industry over the past few years. With bigger budgets, resources, rolling content and built in audiences through mailing lists etc, it makes sense.

But how can brands from other sectors start making their own podcasts? Why should they? And the crucial question – how many listeners can you expect?

Learn More

Fresh & Euphonik case Dropped, Local Research Confirms Increase in Radio & Audio Consumption.

In the absence of the industry RAMS survey media planners are desperate for updated research on radio listening. What is particularly useful about the Primeconnect study is that it surveys listeners of various radio stations, not just those of Primedia. It also delves into consumption of digital audio. Radio, online and podcast listening are all up significantly while 81% of Gauteng listeners say they listen to radio from home.

Learn More

Primedia Broadcasting: Audioscape 1st  Wave

Due to COVID-19, 2020 saw significant behavioural and media consumption changes. As a result, understanding consumer behaviour in the audio landscape became more important and research became pivotal in understanding the needs of listeners in a dynamic environment.

Melissa McNally – Consulting Specialist: Research: Primedia Broadcasting

Learn More

Fresh & Euphonik part ways with Primedia, The latest Audio App Released and Spotify credits Podcast Popularity to Growth.

ClubHouse. It’s been called Twitter Through Audio. Users can listen in to conversations, interviews and discussions between interesting people on various topics – it’s just like tuning in to a talk show or a podcast but live and with an added layer of exclusivity.

And if Elon Musk likes it, who are we to argue?

Learn More

Audio Helps Brands Capitalise on Consumer Behaviour.

In the UK, since lockdown, 30% of commercial radio listeners claim to have tried a new brand, 25% higher than non-listeners.

No surprise given that, around the world (including in South Africa), people have been listening to radio for longer during Covid.

Learn More

Ultimate Media Celebrates 10 Years!

Happy 10th Birthday to us!

A decade in the business and still going strong.

We asked our Directors to share the story behind the company.

Learn More

Podcasts Make Business Sense.

When you start talking about podcasting it doesn’t take long before someone asks how you can make money from it.

While podcasting is growing in popularity in South Africa, we are a while away from making real money from it, but that does not mean that it can’t be used as an effective marketing tool for your business.

Learn More

COVID Sparks A Wave Of Audience Research By SA Radio Stations. 

Necessity has indeed been the mother of invention when it comes to the slew of audience surveys carried out by South African radio stations over Covid. The industry-standard RAM (Radio Audience Measurement) survey is based on face-to-face fieldwork and was severely hampered by the pandemic lockdown.

Learn More

Will podcasting and streaming cannibalise radio audiences? 

Clients need to develop an Audio strategy – don’t put all your money into Radio, put it into Audio.

Every campaign should be a combination of radio, podcasts, spotify etc.

Learn More

Radio Research Suggests More South Africans Are Staying At Home This December 

Listener research conducted independently by two of the country’s largest radio groups suggests that South Africans will be staying home in far greater numbers this festive season.

A listener survey conducted by Jacaranda FM found that only half of consumers in Gauteng, that usually go on holiday over December and January, are doing so this year. In a normal year roughly 50% of those Gauteng listeners would be on the move. But in 2020, the survey found, that figure will plummet to less than 25%.

Learn More

Authentic and Humanising. Two key word to consider when crafting radio content. 

[WATCH]  DJ Fresh talks about the importance of authenticity when using a radio presenter to promote your brand.

Learn More

How Big Is Radio in SA? Mo Flava weighs in.

[WATCH] Why do so many SA radio presenters have such massive celebrity status ? It’s almost ‘movie star’ like. One major reason is the way our market is regulated, compared to many developed markets.

Learn More

Ultimate Media is the leading radio and audio specialist advertising agency.​

We conceptualise, develop and manage your radio or audio campaigns across multiple stations in multiple languages.

OFFICE ADDRESS

3rd Floor
Somerset Office Park
5 Libertas Road
Bryanston
2091

CONTACT US

JHB:
Sa’adah Tavira
084 602 5486
saadah@ultimatemedia.co.za

Tshepang Louw
078 269 8704
tshepang@ultimatemedia.co.za

CPT:
Collette Adriaanzen
083 326 2567​
collette@ultimatemedia.co.za

Tim Partner​
072 607 6453
tim@ultimatemedia.co.za

COMPETITIONS & PRIZES:
Bongani Magudulela
060 475 5908
Email Competitions & Prizes here

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