NON-TRADITIONAL RADIO (NTR)

Traditional radio is identified as a 30 second generic spot whereas non-traditional radio is everything else. Content that is driven by a commercial imperative on behalf of an advertiser. This could be in the form of a competition, presenter endorsement, stand out moments on air, appointment listening slots or a combination of all of these elements.​

Ultimate Media specialises in listening to clients in order to understand their marketing objectives and in many instances overall creative touchpoints over multiple media channels before crafting a radio solution. We pride ourselves in conceptualising radio and audio solutions that can be executed over multiple radio stations and formats with executions that are streamlined and have the advertiser as the hero.