ON AIR INFLUENCERS

For the visionary marketer, the rise of the social media influencer creates a world of possibilities.

It opens up a new channel for brands to connect with consumers more directly, more organically, and at scale.​

​There are no bigger influencers than radio presenters.

Many have larger social media followings than those of the stations they work for, not to mention a huge, daily, live broadcast platform​

Radio is the original social medium and presenters are the original influencers. ​

​Radio’s real USP is to combine a compelling and relevant radio campaign with a suitable and related presenter to endorse the campaign​.