For the visionary marketer, the rise of the social media influencer creates a world of possibilities.

It opens up a new channel for brands to connect with consumers more directly, more organically, and at scale.

There are no bigger influencers than radio presenters.

Many have larger social media followings than those of the stations they work for, not to mention a huge, daily, live broadcast platform

Radio is the original social medium and presenters are the original influencers. 

Radio’s real USP is to combine a compelling and relevant radio campaign with a suitable and related presenter to endorse the campaign​.

Here's the proof
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